Wednesday, 19 March 2014

D&AD New Blood Awards




The Decisive Moment is where the photographer captures a certain moment in a split second not a half a second more or after because the moment will have past, once it has past you can never recreate the moment again in terms of location and people.

For D&ad brief The Decisive Moment I was to use my own intuition to produce an image that is not disposable but represents a particular moment in time.

I struggled to spark up any ideas because I would always end up with an idea, which involved street photography but this area of photography is very common for the decisive moment so I wanted to stay away from this. I used prezi as a kind of mind map to spread out my ideas and see if any ideas had any potential that I could branch off on, the other ideas I come up with where slow motion and portraiture.

My slow motion idea was to capture water balloons popping and paint splattering but I didn’t have the right equipment, In the future I would like to experiment with slow motion photography, as it looks fun and interesting.

My portraiture idea stemmed from taken selfies and my passion for portraiture, this seemed to be the best option, as I wanted to make it personal, none disposable and interestingly funny. I made a throw away comment to classmates to do funny faces that I had done in the past but I couldn’t visualise them done professionally. It wasn’t until I was told do them because of how good the idea was that I become certain I will do them.
 











I am very happy with my funny face outcomes and I believe it speaks of the decisive moment because I have captured the movement and character within the models faces. I produced a set of six images in a grid because with the type of images I produced a set works well, but I am aware that the D&ad states one image, which is a shame.  










From the set of photos the image of Ben I believe is the strongest because it represented the decisive moment the most this is from the movement and character in his face. 

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